With the recent rise in mobile apps usage, one of the most frequently asked questions we get is ‘Do I need a mobile app for my business?’. We used to get the same question about websites, sometimes we still do, but most savvy business owners know that having a website is a good move. From the beginning of the internet, those that saw the potential and started building a web presence early benefited the most when consumers finally shifted their behaviour to be more digital rather than brick and mortar. This is precisely where we stand today with mobile apps and the increase use of smart devices.
The Potential Of Mobile Apps
If you think you don’t need a mobile app because your site is mobile friendly, you are missing the huge potential apps have over websites. For example, when was the last time a customer took a picture of your product with your website or your website notified a potential customer of a promotion as they walked by your shop? Does your website tell you the name of that customer who just walked through your shop’s door or adjust the price of an item based on a customer’s social influence?
Biometrics, geo-location, cameras, sensors, augmented reality, 3D gaming, these are potential game-changers that already exist in mobile apps. These are features you won’t find on a traditional website and even without taking advantage of them, having a presence in the application market gives you an advantage over your competition that have not.
Even if all you do is deliver a browsing experience for the content on your existing website, building trust and credibility via ratings, comments, feedback and usage metrics, in the same way that links do with older websites.
Don’t Miss The Boat
Build an app that people want to download and use, this takes a significant amount of time, money and energy. Even after you build the app it will need to be marketed and supported, its important to have a competitive edge in todays marketplace, by offering an updated, simple and interactive user experience.
Building an app for your business is a strategic decision that will put you in the frontline of the future, in the same way your website has supported your business in the past.